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Senior Software Developer - Marketing Intelligence

Full-Time at Hulu Beijing

The data life

Data drives Hulu, and our Data Platform and Data Sciences teams are some of the most talented in the industry. We've built a data platform that can ingest, store, and process terabytes of data every day. Here, you can focus on a variety of domains such as data science, machine learning, and optimization — all while collaborating on a cutting-edge analytical solution development pipeline. We'll look to you to provide data analysis and research to present a compelling vision of viewer retention and preferences across the vast ecosystem of Hulu's product offerings and content.

Kyle Hulu Santa Monica Kyle
We are redefining the way people watch TV and I love being at the forefront of entertainment technology. We are always adapting our product to fit the viewers’ needs and constantly looking for the best content to serve our fans.

The part you’ll play and
preparation for your role.

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we’re looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.
SUMMARY
The MI (Marketing Intelligence) team is a comprehensive technical team in Hulu Beijing to support and optimize company-level marketing activities based on multi-purpose, multi-channel targeting on top of massive user data. Its members include data and backend engineers, researchers, algorithm engineers, and quality assurance engineer. Our mission is to use data and machine learning algorithms to improve marketing accuracy and conversion rate, and to achieve intelligence and refinement in the entire user management life cycle of customer acquisition, conversion, interaction, and retention, operation and finally increase user viscosity, reduce the cost of marketing activities, thus achieve both user and profit growth.
Our optimization goal is: “Deliver the right information to the right users at the right time, through the right channels.” In order to achieve this goal, we need to ensure that our data platform can provide stable, real-time and high-performance data support, and through batch and streaming processing, we can quickly respond to new data requirements. With the support and drive of data, algorithm engineers and researchers combine industry experience to research, apply and design industry-leading machine learning models to achieve accurate user portraits and personalized content recommendations. And business needs such as accurate prediction of user behavior trends, to achieve intelligent marketing strategies and behaviors. In short, we hope that under the background of the rapid growth of data volume, we can raise Hulu’s market operation level to a new level by introducing advanced technologies and ideas in the industry.
WHAT YOU’LL DO
  • Work on large scale data processing and analysis to provide insights to improve the efficiency of Hulu’s business
  • Develop, scale, and improve the data pipeline/analytics/BI/User persona system.
  • Participate in the design, architecture, and implementation of a data-engineering infrastructure
  • Advocate engineering excellence, including use of design patterns, code review and automated unit/functional testing
  • Continuously optimize service response time, address challenges such as improving service availability and scalability
  • Mentor and guide the professional and technical development of your team members
  • Collaborate with program managers and product managers, researchers, and marketers in an open, creative environment
WHAT TO BRING
  • BS or MS degree in CS-related major
  • 5+ years of professional programming and design experience in Scala/Java/Python and Linux
  • Strong knowledge of Systems / Application Design & Architecture
  • Experience with processing large amounts of data at the petabyte level
  • Knowledge of Hadoop, Hive, HBase, Spark, Pig, Kafka, Druid
  • Excellent leadership and communication skills.
  • Experiences on CRM / DMP / user persona related work is a plus
*LI-LL1

Our Hiring Process

  • Step 1

    Apply for a role through our career site, or through a referral, and complete any assessments required for the role. Make sure to browse through Hulu.com and our careers site to get an understanding of our product and culture.

  • Step 2

    If you’re a potential fit, a recruiter will reach out for an initial screen. They will want to learn more about you, your background, goals, and aspirations – and answer any questions you have about the position. You may also be asked to speak to the hiring manager for the role.

  • Step 3

    Come on in and meet the team in person. This is typically the final stage and your chance to leave a lasting impression through your enthusiasm, preparation, abilities, and resume. You may also be asked to present “pre-work” that shows how you would handle a specific challenge or scenario.

Just like the best ensemble casts of our favorite shows,
Hulu embraces diversity and is proud to be an Equal Opportunity Employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, in accordance with applicable federal, state, and local law. Hulu is committed to providing reasonable accommodations to applicants if needed during the interview process.

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