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B2B Content Marketing Manager - Hulu Ad Manager

Full-Time at Hulu Santa Monica

On-demand is in-demand

Today, viewers want their TV on their terms and are turning to Hulu in record numbers — with America's advertisers right behind them. From choice-based ad viewing to content integration ads, Hulu is ushering in the future of advertising, and we'll look to you and your ideas to keep us out front. You'll work with and build relationships with major clients as they turn to you for innovations, services, and solutions they can’t get anywhere else. And you'll enjoy it all in a refreshing sales culture dedicated to growing talent, teamwork, innovation, and collaboration.

Brandon Hulu New York Brandon
The diversity of our original content and the talent behind it truly reflects that of the nation. We are one of only a handful of platforms that can say that.

The part you’ll play and
preparation for your role.

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

SUMMARY

The B2B Hulu Ad Manager team is part of Disney Ad Sales’ Client Communications team. As part of Disney’s powerful suite of advanced advertising solutions, Hulu is now providing a self-service tool that enables small and medium-sized businesses to advertise in a high-quality, premium, streaming TV environment. The Hulu Ad Manager team specifically focuses on creating impactful and effective go-to-market strategies to drive awareness, customer acquisition, success, and lifetime value.

Hulu Ad Manager’s B2B Content Marketing Manager will be responsible for the planning and creation of branded content to convince and convert Hulu Ad Manager prospects into advertising customers. This content will both provide thought-leadership & educate SMB advertisers on the effectiveness of Streaming TV advertising and our self-service solution (Hulu Ad Manager), created to bring Streaming TV advertising to Main Street USA.

WHAT YOU'LL DO

  • Write and drive the content strategy for B2B Marketing/Hulu Ad Manager
  • Facilitate the development of customer-facing content, such as eBooks, interactive web content, insights articles, webinars, infographics, videos, blogs, case studies and more
  • Set content objectives and metrics based on business goals
  • Build, maintain and communicate a campaign message and content calendar roadmap designed against the buying journey stages
  • Be the evangelist for the editorial vision providing detailed guidance on the approach for content projects
  • Work cross-functionally across the organization, including sales, product and the creative team to ensure content reaches and engages the target audience
  • Monitor performance and translate results into clear observations and actions, report findings and optimize content accordingly
  • Make decisions on what content to run and pull based on performance

WHAT TO BRING

  • 5+ years experience in a content marketing/strategist role at a B2B brand
  • Exceptional writer
  • Ability to work efficiently and cross-functionally across several teams.
  • Experience in B2B within a media or entertainment organization and focus on advertising sales

NICE-TO-HAVES

  • Experience in B2B Marketing specifically for SMBs
  • SEO experience
  • SaaS e-commerce experience
  • Experience in creating and managing social media content for B2B

Our Hiring Process

  • Explore life at Hulu

    Thanks for stopping by to get an inside scoop on our products and culture. Once you get a taste of the Hulu way of life, take some time to browse our open jobs to see where your expertise, interests, and experience align! We are so excited to see what you bring to the table.

  • Up next on your journey

    You applied to one of our roles and it looks like you might be a fit. As a next step, prepare to discuss your background, goals, and aspirations with a recruiter or team member.
    They will also be ready to answer all of your questions about Hulu and the role. If you aren't a fit this time, keep an eye on our open roles for the next opportunity that might be a match.

  • Meet the team

    Log on and meet the team virtually. With Hulu focused on keeping candidates and employees safe, we are conducting all interviews through video conferencing technology, and we are leveraging digital collaborative tools to ensure the experience is thorough and positive.
    The video interview is typically the final stage of the process and your chance to leave a lasting impression through your enthusiasm, preparation, abilities, and resume.

Just like the best ensemble casts of our favorite shows,
Hulu embraces diversity and is proud to be an Equal Opportunity Employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, in accordance with applicable federal, state, and local law. Hulu is committed to providing reasonable accommodations to applicants if needed during the interview process.

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