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Brand Insights Manager

Full-Time at Hulu Santa Monica

Building Brand Love

Hulu is a major player and trailblazing innovator in entertainment. And our Marketing and PR professionals are out front at every step, working with our business leaders, key decision makers, and every Hulu department to put us in the best position to win. As our brand, subscriber base, and exclusive content library continue to grow at record pace, so does our need for incredibly creative thinkers and strategists. Join us and help spread the word, build our brand, and redefine TV.

Brandon Hulu New York Brandon
The diversity of our original content and the talent behind it truly reflects that of the nation. We are one of only a handful of platforms that can say that.

The part you’ll play and
preparation for your role.

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

SUMMARY

Hulu’s Consumer Insights team is seeking a Brand Insights Manager who will be an outstanding addition to our CMI team. As a Brand Insights Manager at Hulu, you will support its primary research initiatives around brand and advertising as well as the product and audience. Your focus is to work with the Brand Insights team in designing research, interpreting data, translating it into impactful ideas and crafting spectacular Powerpoint/Google Slides reports. The right person for this role is someone passionate about the voice of the consumer and who is a pro at prioritizing multiple complex projects all at once! If you are someone who is likely a stand-out analyst or manager at a top market research firm or working for a content distributor or programmer, then this is an excellent role for you!

WHAT YOU'LL DO
  • Direct the process of planning and executing qualitative and quantitative research studies. Much of Hulu’s primary research is conducted in-house and candidates should have the ability to write questionnaires, work with various internal databases, analyze raw data, craft reports from scratch as well as communicating and sharing those results with various stakeholders and partners.
  • Work with the Brand CMI and partners in Marketing, Product, and Distribution to understand needs and challenges to frame research objectives and plans
  • Partner with and form relationships with research partners (both internal and external), ensuring adherence to overall efficiencies
  • Synthesize primary and secondary data from multiple sources (e.g.MRI, SNL Kagan, Omdia) to present a holistic analysis to identify market trends and customer insights which translate into measurable ideas and strategies.
  • Stay abreast of television, OTT, and research industry news, trends, and methodologies
WHAT TO BRING
  • 5+ years of entertainment research experience, preferably at a market research supplier focused on Entertainment and Media
  • Strong proficiency with Brand Tracking, Brand Positioning, and Creative Ad Testing
  • Knowledge and capability with a variety of market research methodologies and their applications
  • Familiarity working with large quantitative and qualitative datasets
  • Ability to be strategic as well as dive into the data to answer research and business questions
  • Passionate about research, television, marketing, emerging media, and technology
  • Proven PowerPoint and Excel skills as well as survey tools such as Qualtrics/Survey Gizmo
  • Experience with SPSS or other analytical tools such as R/SAS/SQL
  • Proficient with secondary/syndicated research tools (MRI, SNL Kagan, Omdia (formerly IHS/Markit)
  • Results-oriented with the ability to work within strict time constraints while balancing multiple projects
  • Excellent verbal and written communication skills with the ability to interact at all levels of the organization
  • A teammate who is analytical and collaborative with the knack to pivot in a constantly evolving environment
  • BA/BS in social sciences, marketing science, applied research, or related field. Have a strong academic record and analytical background.
NICE-TO-HAVES
  • Experience at a Direct-to-Consumer (DTC) streaming service or a research company working with a DTC streaming service.
  • Advanced statistics capabilities

Our Hiring Process

  • Explore life at Hulu

    Thanks for stopping by to get an inside scoop on our products and culture. Once you get a taste of the Hulu way of life, take some time to browse our open jobs to see where your expertise, interests, and experience align! We are so excited to see what you bring to the table.

  • Up next on your journey

    You applied to one of our roles and it looks like you might be a fit. As a next step, prepare to discuss your background, goals, and aspirations with a recruiter or team member.
    They will also be ready to answer all of your questions about Hulu and the role. If you aren't a fit this time, keep an eye on our open roles for the next opportunity that might be a match.

  • Meet the team

    Log on and meet the team virtually. With Hulu focused on keeping candidates and employees safe, we are conducting all interviews through video conferencing technology, and we are leveraging digital collaborative tools to ensure the experience is thorough and positive.
    The video interview is typically the final stage of the process and your chance to leave a lasting impression through your enthusiasm, preparation, abilities, and resume.

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