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Cultural Strategy Manager

Full-Time at Hulu Santa Monica

Building Brand Love

Hulu is a major player and trailblazing innovator in entertainment. And our Marketing and PR professionals are out front at every step, working with our business leaders, key decision makers, and every Hulu department to put us in the best position to win. As our brand, subscriber base, and exclusive content library continue to grow at record pace, so does our need for incredibly creative thinkers and strategists. Join us and help spread the word, build our brand, and redefine TV.

Brandon Hulu New York Brandon
The diversity of our original content and the talent behind it truly reflects that of the nation. We are one of only a handful of platforms that can say that.

The part you’ll play and
preparation for your role.

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

SUMMARY

Hulu’s Marketing team is seeking a Brand Strategy Manager who will be an exceptional addition to our Brand and Content Marketing team. In this role you will inspire Hulu’s brand marketing efforts to be forward-thinking, differentiated and culturally relevant. As a Strategy Manager, you will be responsible for helping set the positioning and communications roadmap for Hulu brand work, guiding brand and creative messaging strategy for these initiatives while providing timely and research-based thought leadership and insights to campaign teams to ensure brand and content creative is culturally relevant and best targeted to specific audiences to grow brand love and preference. In this role, you’ll also work side by side with Brand and Content marketing teams at Hulu and across Disney on specific initiatives and partnerships to ensure the Hulu brand and consumer offering is best represented and differentiated. If you are someone who wants to take Hulu's brand into the future, then this is a great role for you.

WHAT YOU'LL DO
  • Build creative messaging platforms strategies and positioning plans to support Hulu brand campaign development and execution
  • Support content, brand and other marketing campaigns with culture-driven and audience insights to help development, execution and relevance
  • Help lead efforts to define the Hulu brand’s role and mission as part of Disney-led content initiatives
  • Future-proof the brand from irrelevance
  • Build and present well-communicated strategies to executives
  • Identify new channels and creative opportunities for the brand to activate
WHAT TO BRING
  • 4-6 years of experience developing brand and/or culture marketing strategies that have turned into successful marketing campaigns for consumer brands
  • You truly understand the fusion of business, cultural and human insights and can weave a story together by producing each
  • You possess an almost uncanny skill and have passion for writing inspiring briefs, communication plans
  • Excellent written and verbal communication and presentation skills
  • Strong sense of storytelling, but have an understanding of the business rationale and goals of each campaign
  • An innate ability to understand what is relevant, on-trend, and outdated
  • Passion for and knowledge of TV and pop culture
NICE-TO-HAVES
  • Graduate degree
  • Experience in business and/or brand strategy at an agency or large organization
  • Passion in the entertainment and technology industries

Our Hiring Process

  • Explore life at Hulu

    Thanks for stopping by to get an inside scoop on our products and culture. Once you get a taste of the Hulu way of life, take some time to browse our open jobs to see where your expertise, interests, and experience align! We are so excited to see what you bring to the table.

  • Up next on your journey

    You applied to one of our roles and it looks like you might be a fit. As a next step, prepare to discuss your background, goals, and aspirations with a recruiter or team member.
    They will also be ready to answer all of your questions about Hulu and the role. If you aren't a fit this time, keep an eye on our open roles for the next opportunity that might be a match.

  • Meet the team

    Log on and meet the team virtually. With Hulu focused on keeping candidates and employees safe, we are conducting all interviews through video conferencing technology, and we are leveraging digital collaborative tools to ensure the experience is thorough and positive.
    The video interview is typically the final stage of the process and your chance to leave a lasting impression through your enthusiasm, preparation, abilities, and resume.

Just like the best ensemble casts of our favorite shows,
Hulu embraces diversity and is proud to be an Equal Opportunity Employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, in accordance with applicable federal, state, and local law. Hulu is committed to providing reasonable accommodations to applicants if needed during the interview process.

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