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Content Insights Manager

Full-Time at Hulu Santa Monica

Building Brand Love

Hulu is a major player and trailblazing innovator in entertainment. And our Marketing and PR professionals are out front at every step, working with our business leaders, key decision makers, and every Hulu department to put us in the best position to win. As our brand, subscriber base, and exclusive content library continue to grow at record pace, so does our need for incredibly creative thinkers and strategists. Join us and help spread the word, build our brand, and redefine TV.

Brandon Hulu New York Brandon
The diversity of our original content and the talent behind it truly reflects that of the nation. We are one of only a handful of platforms that can say that.

The part you’ll play and
preparation for your role.

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

SUMMARY

Hulu’s Consumer and Marketing Insights team is seeking a Content Insights Manager who will be an outstanding addition to our growing team. As a member of the team, you will support consumer research initiatives at Hulu, including gathering data, developing analyses, crafting impactful insights to deliver against key objectives in Content and Marketing. This role focuses on all things content from general insights and pivotal initiatives to working with individual titles throughout their lifecycles. The right person for this role is an analytical problem solver with a strong attention to detail and natural curiosity who can prioritize multiple projects and requests at once. If you are someone who is passionate about television and driving decision-making by bringing the voice of the consumer to the boardroom, then this is a great role for you.

WHAT YOU'LL DO
  • Work closely with team and key partners in Content and Marketing to define and execute research to guide key decisions
  • Analyze behavioral and/or third-party data to provide insights supporting business decisions and tracking content performance
  • Manage primary research studies end-to-end; be comfortable with questionnaire development, survey programming, data collection, quality control checks, analyzing raw data, report and insights generation and presenting results
  • Conceive and implement new ways to connect and visualize primary data, business data and/or syndicated information to support content initiatives
  • Assist in development and reporting of content KPIs
  • Field ad-hoc requests from key stakeholders in a timely fashion
  • Collaborate on projects with other members of the Hulu research team to address business initiatives
  • Stay abreast of television, OTT and research industry news, trends and methodologies
  • Partner with other data reporting teams outside of Consumer and Marketing Insights, when applicable
WHAT TO BRING
  • 5+ years of relevant research experience working with survey-based data, business data and syndicated data, preferably at a market research supplier specializing in Entertainment, a network or studio
  • Experience with market positioning, viewership studies, development studies, concept tests, pilot tests, and title tests
  • Expertise in integrating primary and secondary research with business data to uncover compelling insights and deliver impactful recommendations
  • Knowledge of a variety of market research methodologies and their applications in order to craft research projects to meet the needs of business questions and resolve which approach serves them best
  • Knowledge of Nielsen-based systems (NPower, Scarborough, NNTV) and viewing statistics
  • Experience presenting/socializing insights at all levels of the organization, especially to non-researchers
  • Excellent verbal and written communication skills to tell a story using data
  • Strong problem-solving and critical thinking skills to apply to both research execution and business questions
  • Strong attention to detail, particularly when it comes to data quality and reporting
  • Phenomenal teammate with a proactive, adaptive and collaborative workstyle
  • Just like the best ensemble casts of our favorite shows, Hulu embraces diversity and is proud to be an Equal Opportunity Employer
  • Passionate about research, television, and entertainment content
  • BA/BS in Business, Marketing, Social/Behavioral Sciences or related field, with strong academic record
NICE-TO-HAVES
  • Experience with SPSS or other analytical tools
  • Experience with syndicated research tools such as MRI and comScore

Our Hiring Process

  • Explore life at Hulu

    Thanks for stopping by to get an inside scoop on our products and culture. Once you get a taste of the Hulu way of life, take some time to browse our open jobs to see where your expertise, interests, and experience align! We are so excited to see what you bring to the table.

  • Up next on your journey

    You applied to one of our roles and it looks like you might be a fit. As a next step, prepare to discuss your background, goals, and aspirations with a recruiter or team member.
    They will also be ready to answer all of your questions about Hulu and the role. If you aren't a fit this time, keep an eye on our open roles for the next opportunity that might be a match.

  • Meet the team

    Log on and meet the team virtually. With Hulu focused on keeping candidates and employees safe, we are conducting all interviews through video conferencing technology, and we are leveraging digital collaborative tools to ensure the experience is thorough and positive.
    The video interview is typically the final stage of the process and your chance to leave a lasting impression through your enthusiasm, preparation, abilities, and resume.

Just like the best ensemble casts of our favorite shows,
Hulu embraces diversity and is proud to be an Equal Opportunity Employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, in accordance with applicable federal, state, and local law. Hulu is committed to providing reasonable accommodations to applicants if needed during the interview process.

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