This is
Hulu
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Building Brand Love
Hulu is a major player and trailblazing innovator in entertainment. And our Marketing and PR professionals are out front at every step, working with our business leaders, key decision makers, and every Hulu department to put us in the best position to win. As our brand, subscriber base, and exclusive content library continue to grow at record pace, so does our need for incredibly creative thinkers and strategists. Join us and help spread the word, build our brand, and redefine TV.
Brandon Hulu New York
The diversity of our original content and the talent behind it truly reflects that of the nation. We are one of only a handful of platforms that can say that.
The part you’ll play and
preparation for your role.
Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.
SUMMARY
Hulu’s Marketing team is seeking a Director, Originals Marketing Film and Unscripted to join our Marketing team. The ideal candidate will be a seasoned content marketing executive with a track record of driving interest, viewing and engagement for unscripted content and/or films. They will bring a strong track record of building media properties and brands that resonate, layering in innovative approaches, and ultimately delivering campaigns that perform across all channels. The ideal candidate will have the right balance between strategic acumen, digital and social expertise and campaign management skills to drive the business forward. They will be able to draw insights from data and translate those into action plans for all internal and external teams. They will be passionate about redefining TV through innovation, unconventional thinking and embracing fun, with a management style that emphasizes collaboration, communication and commitment on all levels.
WHAT YOU'LL DO- Serve as the strategic leader and voice for the originals marketing function across unscripted and film, focused on building strong brands and effective campaigns for Hulu’s amazing slate of original content
- Set the short- and long-term strategy for the Originals unscripted and documentary slate and manage campaign managers to drive audience engagement as well as broadened Hulu awareness
- Win support for campaigns from all relevant stakeholders, including Hulu executives and external partners who also exert control over the original productions
- Develop existing talent and hire/onboard new talent to grow the function.
- Manage relationships with cross functional teams to execute campaigns; in particular, coordinate tightly with other marketing functions, including creative marketing, brand marketing, and PR to insure originals campaigns fit with overall brand initiatives and communications timelines
- Lead in agency selection and management for originals campaigns, as appropriate
- Establish the objectives, key results, processes and workflow to ensure a high functioning group
- 10+ years of experience marketing content with a track record specifically in film and/ or unscripted content
- Team leadership – a track record of building and leading high performing teams
- Ability to think strategically, and able to balance long-term strategy with short-term results
- Excellent communication skills with the ability to craft story and represent it to executives, team members, and outside agencies
- Ability to quickly consume large amounts of data and draw insights that drive the business forward
- High integrity and experience managing third party agencies and cross functional teams
- A sincere love for television and desire to change the status quo
Our Hiring Process
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Explore life at Hulu
Thanks for stopping by to get an inside scoop on our products and culture. Once you get a taste of the Hulu way of life, take some time to browse our open jobs to see where your expertise, interests, and experience align! We are so excited to see what you bring to the table.
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Up next on your journey
You applied to one of our roles and it looks like you might be a fit. As a next step, prepare to discuss your background, goals, and aspirations with a recruiter or team member.
They will also be ready to answer all of your questions about Hulu and the role. If you aren't a fit this time, keep an eye on our open roles for the next opportunity that might be a match. -
Meet the team
Log on and meet the team virtually. With Hulu focused on keeping candidates and employees safe, we are conducting all interviews through video conferencing technology, and we are leveraging digital collaborative tools to ensure the experience is thorough and positive.
The video interview is typically the final stage of the process and your chance to leave a lasting impression through your enthusiasm, preparation, abilities, and resume.