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Director, Social Media

Full-Time at Hulu Santa Monica

Building Brand Love

Hulu is a major player and trailblazing innovator in entertainment. And our Marketing and PR professionals are out front at every step, working with our business leaders, key decision makers, and every Hulu department to put us in the best position to win. As our brand, subscriber base, and exclusive content library continue to grow at record pace, so does our need for incredibly creative thinkers and strategists. Join us and help spread the word, build our brand, and redefine TV.

Brandon Hulu New York Brandon
The diversity of our original content and the talent behind it truly reflects that of the nation. We are one of only a handful of platforms that can say that.

The part you’ll play and
preparation for your role.

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we’re looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

SUMMARY

Hulu’s Brand Marketing team is seeking a Director, Social Media who will be a creative and strategic leader, and a great addition to our Marketing team. As a Director, Social Media at Hulu, you will be responsible for developing and executing an outstanding strategy of social media initiatives (paid and organic), including supervising all Hulu brand accounts, and integrating social into the overarching marketing strategy. The right person for this role knows how to take paid, earned and owned to the next level. This leader is a marketing strategist who can identify powerful campaign insights that promote Hulu priorities, resonate with fans, differentiate our brand, and acquire new subscribers through social channels. If you are someone who is a passionate, innovative big picture thinker who can connect social to all other aspects of the business to drive growth, then this is a phenomenal role for you!

WHAT YOU’LL DO

  • Establish data-driven approach to inform and build overall social strategy to increase awareness and engagement of our content
  • Build overarching plans and strategies to meet marketing objectives across acquisition, retention, and brand relevance
  • Develop KPIs and help create mechanisms to analyze the team's initiatives and their impact on business results.
  • In partnership with our product team, develop solutions and tools that integrate and improve the on-channel and off-channel experience as it relates to social.
  • Work closely with across departments to execute strategic, engaging, and award-winning social campaigns
  • Coordinate and develop social best practices, strategies and approach with other departments who utilize social accounts, platforms and strategies to achieve their business objectives.
  • Be a creative storytelling champion for the social strategy in partnership with Brand and Content Marketing teams
  • Lead and encourage the social team to pursue and deliver excellence

WHAT TO BRING

  • 10+ years experience in advertising, media, digital media, marketing, or consulting roles.
  • Strong record of developing and executing successful large-scale campaigns/products/initiatives with measurable results.
  • A sophisticated understanding of the consumer journey to quantify the efficiency of Media and Social programs.
  • Proven results building social following across a variety of channels and using social to drive activation and sales/subscriptions
  • A creative and strategic approach to help come up with exciting, forward-thinking ideas that strongly align with Hulu’s business strategy.
  • Experience leading multiple external agencies/vendors to consistently and effectively deliver outstanding strategies and creative
  • Demonstrated passion for driving big ideas through customer insights
  • Comprehensive understanding of best practices standards for all social media channels including and not limited to Facebook, Twitter, Instagram, TikTok, YouTube, etc.
  • Strong interpersonal skills, and collaborative working style – ability to inspire, motivate and lead cross-functional teams to achieve goals

NICE-TO-HAVES

  • Entertainment / Television a plus

Our Hiring Process

  • Step 1

    Apply for a role through our career site, or through a referral, and complete any assessments required for the role. Make sure to browse through Hulu.com and our careers site to get an understanding of our product and culture.

  • Step 2

    If you’re a potential fit, a recruiter will reach out for an initial screen. They will want to learn more about you, your background, goals, and aspirations – and answer any questions you have about the position. You may also be asked to speak to the hiring manager for the role.

  • Step 3

    Come on in and meet the team in person. This is typically the final stage and your chance to leave a lasting impression through your enthusiasm, preparation, abilities, and resume. You may also be asked to present “pre-work” that shows how you would handle a specific challenge or scenario.

Just like the best ensemble casts of our favorite shows,
Hulu embraces diversity and is proud to be an Equal Opportunity Employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, in accordance with applicable federal, state, and local law. Hulu is committed to providing reasonable accommodations to applicants if needed during the interview process.

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    2020

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