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Originals Unscripted Marketing Manager

Full-Time at Hulu Santa Monica

Building Brand Love

Hulu is a major player and trailblazing innovator in entertainment. And our Marketing and PR professionals are out front at every step, working with our business leaders, key decision makers, and every Hulu department to put us in the best position to win. As our brand, subscriber base, and exclusive content library continue to grow at record pace, so does our need for incredibly creative thinkers and strategists. Join us and help spread the word, build our brand, and redefine TV.

Brandon Hulu New York Brandon
The diversity of our original content and the talent behind it truly reflects that of the nation. We are one of only a handful of platforms that can say that.

The part you’ll play and
preparation for your role.

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

SUMMARY

Hulu is seeking an Originals Marketing Manager within the Hulu Originals Marketing Team - a creative and strategic marketer who can combine their entertainment marketing experience, media savvy and creative insight to build outstanding campaigns and drive awareness and engagement of Hulu Originals and drive subscriber acquisitions. The candidate will serve as the primary marketing contact for select Hulu Originals and should be highly organized, ambitious, disciplined and be able to work effectively cross-departmentally to understand key players, communicate effectively among them and gain buy-in. This position requires you to hit the ground sprinting and the ability to work from experience is essential, as is a strong understanding of the television and film industry.

WHAT YOU'LL DO
  • Develop and execute marketing plans for Originals Marketing campaigns that extend and enhance our ability to reach new and existing audiences and reach show specific and company goals
  • Creatively concept ideas and apply them across key art, digital, social, paid media, earned media, etc.
  • Analyze effectiveness of media and marketing data to better optimize spend and performance across various marketing channels.
  • Track budget and spend
  • Work with external marketing partners/agencies to implement content marketing initiatives
  • Work with internal teams (e.g., Development, Social, PR, Product, and Creative to execute campaigns
  • Investigate and track industry trends and innovative media opportunities to optimize future campaigns
  • Support other promotional activities as needed
WHAT TO BRING
  • 3+ years relevant experience in marketing original content and proven history of executing content marketing campaigns
  • Ability to think strategically and creatively
  • Strong analytical and reporting capabilities
  • Experience on integrated, multi-media marketing projects including media buying
  • Proven understanding of media/advertising and entertainment marketplace
  • Ability to partner with multiple constituencies in a team environment
  • Strong creative eye and presentation skills
  • Client and/or Agency experience a plus
  • Highly skilled in Power Point and Excel
  • Excellent work ethic and a positive, can-do attitude
  • Exceptional attention to detail and follow through

Our Hiring Process

  • Explore life at Hulu

    Thanks for stopping by to get an inside scoop on our products and culture. Once you get a taste of the Hulu way of life, take some time to browse our open jobs to see where your expertise, interests, and experience align! We are so excited to see what you bring to the table.

  • Up next on your journey

    You applied to one of our roles and it looks like you might be a fit. As a next step, prepare to discuss your background, goals, and aspirations with a recruiter or team member.
    They will also be ready to answer all of your questions about Hulu and the role. If you aren't a fit this time, keep an eye on our open roles for the next opportunity that might be a match.

  • Meet the team

    Log on and meet the team virtually. With Hulu focused on keeping candidates and employees safe, we are conducting all interviews through video conferencing technology, and we are leveraging digital collaborative tools to ensure the experience is thorough and positive.
    The video interview is typically the final stage of the process and your chance to leave a lasting impression through your enthusiasm, preparation, abilities, and resume.

Just like the best ensemble casts of our favorite shows,
Hulu embraces diversity and is proud to be an Equal Opportunity Employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, in accordance with applicable federal, state, and local law. Hulu is committed to providing reasonable accommodations to applicants if needed during the interview process.

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