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Paid Search Manager

Full-Time at Hulu Santa Monica

Building Brand Love

Hulu is a major player and trailblazing innovator in entertainment. And our Marketing and PR professionals are out front at every step, working with our business leaders, key decision makers, and every Hulu department to put us in the best position to win. As our brand, subscriber base, and exclusive content library continue to grow at record pace, so does our need for incredibly creative thinkers and strategists. Join us and help spread the word, build our brand, and redefine TV.

Brandon Hulu New York Brandon
The diversity of our original content and the talent behind it truly reflects that of the nation. We are one of only a handful of platforms that can say that.

The part you’ll play and
preparation for your role.

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

SUMMARY

Hulu is building an in-house media team that will be responsible for the planning, execution, and optimization of all paid search campaigns. The successful candidates will have a passion for paid media, and experience running and scaling campaigns across major search engines. They will also bring a highly analytical, creative, and flexible approach to the role, which will be essential to delivering breakthrough thinking for this channel.

WHAT YOU'LL DO

  • Execute end-to-end set-up, optimizations, and maintenance of paid search campaigns
  • Provide strategic recommendations, budget management, and performance reviews
  • Work closely with paid search team, platform partners, and internal stakeholders to inform ongoing strategy, testing methodology, and roadmaps
  • Identify areas of improvement, communicate insights and measure efficiency and effectiveness of different efforts by examining media metrics
  • Conduct rigorous experiments and A/B tests to improve media effectiveness and efficiency
  • Collaborate with larger marketing team to create new ad creative, copy, and landing pages to increase performance
  • Work with ad operations team to manage tags and pixels including overall tracking strategy, implementation and reporting
  • Partner with media analytics team to build and automate channel-level reporting
  • Perform as an active thought-leader on the SEM landscape; be an internal resource for search engine trends, algorithms, and best practices

WHAT TO BRING

  • 4-6 years of experience managing paid search campaigns
  • Deep knowledge of & mastery of search engine marketing
  • Experience with A/B testing and geo-based experimentation
  • Excellent quantitative and data analysis skills
  • Understanding of acquisition strategy and direct response campaigns
  • Ability to build and foster strong relationships with internal teams and external partners
  • Effective communication and presentation skills
  • Ability to lead all aspects of multiple projects and prioritize workload in a fast-moving environment
  • Bachelor’s degree or equivalent

NICE-TO-HAVES

  • Entertainment industry experience, working in agency environment

Our Hiring Process

  • Step 1

    Apply for a role through our career site, or through a referral, and complete any assessments required for the role. Make sure to browse through Hulu.com and our careers site to get an understanding of our product and culture.

  • Step 2

    If you’re a potential fit, a recruiter will reach out for an initial screen. They will want to learn more about you, your background, goals, and aspirations – and answer any questions you have about the position. You may also be asked to speak to the hiring manager for the role.

  • Step 3

    Come on in and meet the team in person. This is typically the final stage and your chance to leave a lasting impression through your enthusiasm, preparation, abilities, and resume. You may also be asked to present “pre-work” that shows how you would handle a specific challenge or scenario.

Just like the best ensemble casts of our favorite shows,
Hulu embraces diversity and is proud to be an Equal Opportunity Employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, in accordance with applicable federal, state, and local law. Hulu is committed to providing reasonable accommodations to applicants if needed during the interview process.

  • Great Place to Work  - 2019 Diversity
    Best Workplaces™ for Diversity

    2019

  • Great Place to Work - 2019 New York
    Best Workplaces™ in New York

    2019

  • Great Place to Work - 2019 Great Place to Work Women
    Best Workplaces™ for Women

    2019

  • Great Place to Work - 2019 Best Workplaces Greater China
    Best Workplaces™ in Greater China

    2018-2019

  • She Runs It. - 2020 Outstanding Company for Working Mothers
    She Runs It.® Outstanding Co. for Working Mothers

    2020

  • Great Place to Work - 2020 Best Workplaces Texas
    Best Workplaces™ in Texas

    2020

  • The Work Culture Honoree List - 2020
    The Work Culture Honoree List® by Cablefax

    2020

  • Asia's Best Workplaces - 2020
    Asia's Best Workplaces™

    2020

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