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Paid Social Media Manager

Full-Time at Hulu Santa Monica Req ID: P006043-R0010352

Building Brand Love

Hulu is a major player and trailblazing innovator in entertainment. And our Marketing and PR professionals are out front at every step, working with our business leaders, key decision makers, and every Hulu department to put us in the best position to win. As our brand, subscriber base, and exclusive content library continue to grow at record pace, so does our need for incredibly creative thinkers and strategists. Join us and help spread the word, build our brand, and redefine TV.

Brandon Hulu New York Brandon
The diversity of our original content and the talent behind it truly reflects that of the nation. We are one of only a handful of platforms that can say that.

The part you’ll play and
preparation for your role.

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

Summary

Hulu’s Marketing organization is seeking a Paid Social Manager who will be responsible for the planning, execution, and optimization of all campaigns within Social and YouTube. These campaigns support a variety of business initiatives with objectives ranging from brand awareness to subscriber acquisition. The successful candidates will have a passion for social media, and experience scaling campaigns across all major publishers (Facebook, Instagram, Snapchat, Twitter, TikTok, YouTube, etc). They will also bring a highly analytical, creative, and flexible growth mentality to the role, which will be essential to delivering breakthrough thinking for this channel.

What You'll Do
  • Manage paid social campaigns end-to-end, inclusive of planning, execution, optimization and reporting
  • Track, monitor, and optimize campaign performance against critical metrics
  • Maintain a campaign QA process to ensure accurate performance tracking and attribution within the channel
  • Monitor budget pacing across campaigns and manage budget reallocations
  • Identify campaign-level opportunities to improve or scale performance
  • Partner with Platform partners and internal stakeholders to set up, monitor and report out on A/B test and experiments within the channel
  • Continuously optimize campaigns to meet and exceed short term and long term goals
  • Collaborate with broader marketing team and external partners to holistically build strategy and plan campaigns
  • Steward large scale social activations in partnership with the Organic Social team
  • Plan and execute creative testing and work with team to compile wrap-up reporting
  • Clearly communicate campaign changes and performance to the acquisition team and other strategic partners
What To Bring
  • 4-6 years managing paid social campaigns
  • Deep knowledge of & mastery of social platforms (i.e. Facebook/Instagram, Snapchat, Twitter, TikTok, Pinterest, & YouTube)
  • Excellent quantitative and data analysis skills
  • Experience in setting up, optimizing and scaling paid social campaigns
  • Understanding of both brand and acquisition strategies, and experience running awareness and direct response campaigns
  • Ability to build and foster strong relationships with internal stakeholders and external partners
  • Bachelor’s degree or equivalent
Nice-To-Haves
  • Entertainment industry experience
  • Agency experience
  • Experience running YouTube campaigns

This position is with Hulu, LLC which is part of a business segment we call Hulu.

Our Hiring Process

  • Explore life at Hulu

    Thanks for stopping by to get an inside scoop on our products and culture. Once you get a taste of the Hulu way of life, take some time to browse our open jobs to see where your expertise, interests, and experience align! We are so excited to see what you bring to the table.

  • Up next on your journey

    You applied to one of our roles and it looks like you might be a fit. As a next step, prepare to discuss your background, goals, and aspirations with a recruiter or team member.
    They will also be ready to answer all of your questions about Hulu and the role. If you aren't a fit this time, keep an eye on our open roles for the next opportunity that might be a match.

  • Meet the team

    Log on and meet the team virtually. With Hulu focused on keeping candidates and employees safe, we are conducting all interviews through video conferencing technology, and we are leveraging digital collaborative tools to ensure the experience is thorough and positive.
    The video interview is typically the final stage of the process and your chance to leave a lasting impression through your enthusiasm, preparation, abilities, and resume.

Just like the best ensemble casts of our favorite shows,
Hulu embraces diversity and is proud to be an Equal Opportunity Employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, in accordance with applicable federal, state, and local law. Hulu is committed to providing reasonable accommodations to applicants if needed during the interview process.

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