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Partner Marketing Manager

Full-Time at Hulu Santa Monica

Building Brand Love

Hulu is a major player and trailblazing innovator in entertainment. And our Marketing and PR professionals are out front at every step, working with our business leaders, key decision makers, and every Hulu department to put us in the best position to win. As our brand, subscriber base, and exclusive content library continue to grow at record pace, so does our need for incredibly creative thinkers and strategists. Join us and help spread the word, build our brand, and redefine TV.

Brandon Hulu New York Brandon
The diversity of our original content and the talent behind it truly reflects that of the nation. We are one of only a handful of platforms that can say that.

The part you’ll play and
preparation for your role.

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

SUMMARY

Hulu’s Marketing organization is seeking a Partner Marketing Manager who will be an outstanding addition to our Growth Partnerships Team. In this role, you will be responsible for developing, pitching, and executing paid and earned campaigns across Hulu’s growth partners. You will take advantage of the Hulu brand, content, promotional offers and bundles to drive subscriber growth and engagement through the various platforms that enable customers to sign up for and watch Hulu. The right person for this role has a strong creative eye combined with strong analytical mentality and excellent relationship management skills. If you are someone who is passionate about Hulu content and wants to shape the way we deliver and promote it to our customers, then this is an excellent role for you!

WHAT YOU'LL DO
  • Manage all marketing efforts through identified device, wholesale, and enterprise partnerships to maximize subscriber growth and engagement; accountable for campaigns from ideation through execution, approvals, and performance tracking
  • Establish, implement, and measure the effectiveness of partner campaigns that drive awareness for sub subscriber acquisition, engagement, and retention
  • Develop strategic roadmap for each partner. Define top performing metrics and deliver a plan to optimize campaigns
  • Serve as the marketing specialist for your partners and champion them as a channel within Marketing; advocate and educate campaign managers on the opportunities and audiences that each partner presents, ensuring partner placements are a cohesive extension of Brand and Content campaigns
  • Collaborate internally and externally to develop out of the box campaigns that capitalize on the unique audiences, viewing behaviors, and product features specific to each partner
  • Own App Store optimization strategies across all Mobile partners including creative and keyword testing and optimization
  • Lead all aspects of the Hulu Gift Card program delivering consistent growth through increased distribution, strategic promotions and ongoing efficiencies via our internal systems and external vendors
WHAT TO BRING
  • 3+ years work experience; prior experience working in Partnership Marketing, Media or a general Marketing-related role
  • Strong creative intuition combined with excellent partner management skills
  • Outstanding communication and presentation skills that enable you to build consensus and enthusiasm among internal and external partners
  • Detail oriented, with exemplary project management skills that enable you to hit deliverables on time
  • Experience coordinating promotional marketing assets and approvals
  • A self-starter capable of working independently but also as part of a team
  • A strong communicator with a can-do, positive attitude and a strong desire to get things done
  • Ability to work in a fast-paced and dynamic working environment, supporting new products/partners as surfaced
NICE-TO-HAVES
  • Prior experience at a premium streaming content provider
  • Experience working in a fast-paced and dynamic environment, with an ability to support new products/partners as surfaced

Our Hiring Process

  • Explore life at Hulu

    Thanks for stopping by to get an inside scoop on our products and culture. Once you get a taste of the Hulu way of life, take some time to browse our open jobs to see where your expertise, interests, and experience align! We are so excited to see what you bring to the table.

  • Up next on your journey

    You applied to one of our roles and it looks like you might be a fit. As a next step, prepare to discuss your background, goals, and aspirations with a recruiter or team member.
    They will also be ready to answer all of your questions about Hulu and the role. If you aren't a fit this time, keep an eye on our open roles for the next opportunity that might be a match.

  • Meet the team

    Log on and meet the team virtually. With Hulu focused on keeping candidates and employees safe, we are conducting all interviews through video conferencing technology, and we are leveraging digital collaborative tools to ensure the experience is thorough and positive.
    The video interview is typically the final stage of the process and your chance to leave a lasting impression through your enthusiasm, preparation, abilities, and resume.

Just like the best ensemble casts of our favorite shows,
Hulu embraces diversity and is proud to be an Equal Opportunity Employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, in accordance with applicable federal, state, and local law. Hulu is committed to providing reasonable accommodations to applicants if needed during the interview process.

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