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Principal B2B Product Marketing Manager

Full-Time at Hulu Santa Monica

Building Brand Love

Hulu is a major player and trailblazing innovator in entertainment. And our Marketing and PR professionals are out front at every step, working with our business leaders, key decision makers, and every Hulu department to put us in the best position to win. As our brand, subscriber base, and exclusive content library continue to grow at record pace, so does our need for incredibly creative thinkers and strategists. Join us and help spread the word, build our brand, and redefine TV.

Brandon Hulu New York Brandon
The diversity of our original content and the talent behind it truly reflects that of the nation. We are one of only a handful of platforms that can say that.

The part you’ll play and
preparation for your role.

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.


Hulu’s B2B Marketing team is seeking a Principal Product Marketing Manager who will be an outstanding addition to our team. As a Product Marketing B2B Manager at Hulu, you will help scale our Self-Service platform goals around awareness, acquisition and retention amongst SMBs. In addition, you will build go-to-market plans for our suite of ad products and platforms to maximize the value of advertising at Hulu. The ideal person for this role is Marketing and Tech forward, can apply creative and analytical thinking and has proven hands-on experience working collaboratively with cross-functional teams in a fast and dynamic environment. If you are someone who loves to roll up their sleeves and are passionate about outstanding advertiser experiences, then this is a great role for you!

What you'll do

  • Build and execute go-to-market strategies and initiatives that drive awareness, engagement, product adoption and elevate Hulu as the leading innovator in ad supported Streaming TV.
  • Partner with key stakeholders of our self serve platform (Ad Product, Ad Sales, Corp Comm, Media, Email Marketing) to garner alignment on go-to-market efforts to meet the revenue and business growth objectives.
  • Continue to evolve and execute self-service marketing plans - as we scale the product - via appropriate marketing channels targeting most optimal SMB advertisers.
  • Collaborate with the Ad Product team on product opportunities (features, differentiation, target audience) to drive appropriate messaging, and positioning and continually elevate our viewer-first advertising strategy.
  • Understand marketplace trends and competitive landscape to develop marketing strategies that elevate our leadership in ad-supported Streaming TV.
  • Collaboration in the development of Hulu case studies regarding brand success
  • Ensure that all campaigns have clearly defined success metrics which are tracked and analyzed

What to bring

  • 8+ years of product marketing experience in an advertising business
  • Proven track record of working at the strategic and tactical level to develop and execute innovative and effective campaigns
  • Experience working with Product and Ad Sales teams to build go to market strategies
  • Strong analytical skills with data driven approach
  • Positive attitude and the ability to operate in a very fast paced environment with ambiguity
  • Excellent verbal and written communication skills with ability to present go to market plans, influence others and build relationships
  • Ability to partner with and handle workflows of multiple constituencies in a cross-functional team environment
  • BA or BS Degree required.

Our Hiring Process

  • Step 1

    Apply for a role through our career site, or through a referral, and complete any assessments required for the role. Make sure to browse through and our careers site to get an understanding of our product and culture.

  • Step 2

    If you’re a potential fit, a recruiter will reach out for an initial screen. They will want to learn more about you, your background, goals, and aspirations – and answer any questions you have about the position. You may also be asked to speak to the hiring manager for the role.

  • Step 3

    Come on in and meet the team in person. This is typically the final stage and your chance to leave a lasting impression through your enthusiasm, preparation, abilities, and resume. You may also be asked to present “pre-work” that shows how you would handle a specific challenge or scenario.

Just like the best ensemble casts of our favorite shows,
Hulu embraces diversity and is proud to be an Equal Opportunity Employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, in accordance with applicable federal, state, and local law. Hulu is committed to providing reasonable accommodations to applicants if needed during the interview process.

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