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Principal Publicity Manager

Full-Time at Hulu Santa Monica

Building Brand Love

Hulu is a major player and trailblazing innovator in entertainment. And our Marketing and PR professionals are out front at every step, working with our business leaders, key decision makers, and every Hulu department to put us in the best position to win. As our brand, subscriber base, and exclusive content library continue to grow at record pace, so does our need for incredibly creative thinkers and strategists. Join us and help spread the word, build our brand, and redefine TV.

Brandon Hulu New York Brandon
The diversity of our original content and the talent behind it truly reflects that of the nation. We are one of only a handful of platforms that can say that.

The part you’ll play and
preparation for your role.

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

ABOUT

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we’re looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun.

Onyx Collective is a new content brand on Hulu designed to curate a slate of premium entertainment by creators of color and underrepresented voices.

SUMMARY

The Principal Publicity Manager (Hulu Originals & Onyx Collective) is an individual contributor who will be an integral part of the Publicity team at Hulu. They will lead all aspects of long and short-term strategies that build awareness and buzz for Hulu Original, Onyx Collective campaigns and the slate at large. The role reports to the Vice President of Hulu Originals and Onyx Collective Marketing & Publicity. They are passionate, have the creative-thinking skills to develop impactful media relations campaigns, can pivot quickly when needed and excited by an opportunity to build out a new function. The role requires someone that can balance a high-volume workload, excels at multi-tasking, has a sharp focus for details, an ability to find humor in chaos and an innate sense of urgency to clearly connect with internal and external partners. Strong candidates also contribute across departments and will add value to the overall organization as a specialist in their field. Collaborating and taking a hands-on approach is key.

WHAT YOU'LL DO

  • Develop and execute results-driven media relations campaigns for Hulu Originals & Onyx Collective utilizing both traditional and forward-thinking tactics. Figuring out what will move the needle for every campaign is key
  • Work in lockstep with Originals Marketing, Social and Creative Marketing to align on campaign brief, strategy and execution to deliver on KPIs.
  • Puts the viewer first – uses this as North star to guide all messaging and publicity efforts
  • Foster and strengthen media and talent relationships on behalf of Hulu
  • Work with talent reps, producers, studio partners and effectively communicate your POV and strategy
  • Proactively pitch media to support Hulu Originals & Onyx content initiatives and ensure press are equipped with appropriate assets
  • Develop series positioning for assigned campaigns and messaging for producers, talent and executives
  • Collaborate and communicate plans with internal teams including content development, marketing, social, legal, viewer experience, awards and others
  • Manage relationships with cross-functional teams across the entire Disney Enterprise to execute campaigns
  • Spearhead and support media relations efforts at events, including red carpets, screenings, junkets, conferences and festivals
  • Merchandise media relations efforts to internal teams and content partners
  • Identify new audiences and areas of focus for existing identified audiences and work cross functionally to determine business opportunity and subsequent publicity tactics
  • Provide thought leadership and provide perspective on embedding an inclusive and culturally relevant approach to cross company marketing initiatives including authentic representation, storytelling and language

WHAT TO BRING

  • 8+ years experience in publicity at a platform/studio/agency
  • Established relationships with TV entertainment media, talent bookers, studio partners and talent reps
  • A curiosity for finding better ways and uncovering new ways of doing things
  • Relevant experience in marketing to specific audience groups, proven history of executing content marketing campaigns and developing new processes and strategies that drive marketing campaign success
  • Superb work ethic and positive, can-do attitude
  • Passion for Hulu content, storytelling, television and entertainment
  • Excellent project management and organization skills
  • Ability to work well in a fast-paced environment under hard deadlines
  • Exceptional verbal and written communications skills
  • Demonstrated ability as a self-starter, inspiring leader
  • Ability to authentically reflect the needs of specific audiences
  • Great teammate with leadership skills. Ability and desire to interact with cross-functional team members
  • Ability to think equal parts strategically, analytically and creatively and use research based and cultural insights
  • Ability to travel, work evenings and weekends as needed
  • Deep understanding of the entertainment industry and Awards machine

Our Hiring Process

  • Explore life at Hulu

    Thanks for stopping by to get an inside scoop on our products and culture. Once you get a taste of the Hulu way of life, take some time to browse our open jobs to see where your expertise, interests, and experience align! We are so excited to see what you bring to the table.

  • Up next on your journey

    You applied to one of our roles and it looks like you might be a fit. As a next step, prepare to discuss your background, goals, and aspirations with a recruiter or team member.
    They will also be ready to answer all of your questions about Hulu and the role. If you aren't a fit this time, keep an eye on our open roles for the next opportunity that might be a match.

  • Meet the team

    Log on and meet the team virtually. With Hulu focused on keeping candidates and employees safe, we are conducting all interviews through video conferencing technology, and we are leveraging digital collaborative tools to ensure the experience is thorough and positive.
    The video interview is typically the final stage of the process and your chance to leave a lasting impression through your enthusiasm, preparation, abilities, and resume.

Just like the best ensemble casts of our favorite shows,
Hulu embraces diversity and is proud to be an Equal Opportunity Employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, in accordance with applicable federal, state, and local law. Hulu is committed to providing reasonable accommodations to applicants if needed during the interview process.

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