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Programmatic Account Manager

Full-Time at Hulu Santa Monica

On-demand is in-demand

Today, viewers want their TV on their terms and are turning to Hulu in record numbers — with America's advertisers right behind them. From choice-based ad viewing to content integration ads, Hulu is ushering in the future of advertising, and we'll look to you and your ideas to keep us out front. You'll work with and build relationships with major clients as they turn to you for innovations, services, and solutions they can’t get anywhere else. And you'll enjoy it all in a refreshing sales culture dedicated to growing talent, teamwork, innovation, and collaboration.

Brandon Hulu New York Brandon
The diversity of our original content and the talent behind it truly reflects that of the nation. We are one of only a handful of platforms that can say that.

The part you’ll play and
preparation for your role.

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

SUMMARY

The Addressable Ad Operations team is seeking a Programmatic Account Manager who will be an exceptional addition to our New York City-based Sales and Advertising Operations team on one or more of our exciting brands. These brands are composed of The Walt Disney Company’s (NYSE: DIS) global entertainment and news television properties, owned television stations, as well as radio and publishing businesses. This includes the ABC Television Network, ABC Owned Television Stations Group, ABC Studios, ESPN, Hulu, Disney Channels Worldwide, Freeform, FX and National Geographic as well as Disney/ABC Domestic Television and Disney Media Distribution.

The Programmatic Account Manager is responsible for acting as a liaison between Disney and our agencies, DSPs, and advertisers. The Account Manager will leverage their in-depth knowledge of the programmatic ecosystem along with strong organizational, analytical and project management skills to provide exceptional client service while identifying post-sale opportunities for account growth. In this role, you will be partnered with one or more Account Executives who sell media space across Disney’s digital properties.

A Programmatic Account Manager is responsible for stewarding digital advertising campaigns and relationships with top-tier customer accounts. This position collaborates closely with teams across Disney to ensure that our clients have comprehensive support and superior client service both pre and post-sale. The Programmatic Account Manager understands our clients’ advertising priorities and strategies, and are also required to identify and troubleshoot any issues, and escalate accordingly, as well as demonstrate knowledge and understanding of our systems, tools, and processes.

We want to ensure that this team has the resources to deliver best-in-class customer service to our clients, our agencies, and across all of internal Disney Advertising Sales teams. The highest priorities are our people, systems, and processes.

WHAT YOU'LL DO

  • Partners with various internal and external stakeholders to ensure successful execution of programmatic campaigns
  • Assist clients with PMP and Programmatic Guaranteed set-up
  • Partner with Sales and Pricing & Planning to provide materials for Proposals/Avail submissions including media recommendations, screenshots, research, competitive data, and advise on what is technically feasible to execute
  • Lead client communication related to our programmatic offering and optimizations
  • Required to test creative assets across Video, Mobile, and Desktop Display
  • Help ensure client’s programmatic ad specs are met and communicate out changes to our client’s and their DSPs
  • Troubleshoot campaign performance by investigating ad server bugs, third party discrepancies and under-delivery issues
  • Ensure accurate campaign set up between ad server and our SSP
  • Display mastery of all Disney and Hulu digital ad products and their capabilities
  • Assist clients and sales teams in the billing and reconciliation process
  • Provide after-hours support for any client-related emergencies as necessary
  • Become an authority in our SSPs and the programmatic advertising ecosystem

WHAT TO BRING

  • 2-3 years of digital advertising experience, with at least 1 year of programmatic media experience
  • 1 year of digital ad trafficking experience and hands-on experience with SSP, DSPs, and/or ad exchanges
  • Familiarity with third-party ad servers such as Campaign Manager 360, Sizmek, Innovid, etc., with a fundamental understanding of video ad serving concepts (i.e. VAST and VPAID)
  • Ability to think critically and use reporting insights to identify bidding behavior and deal optimizations
  • Proactive and highly organized, with the ability to manage and prioritize multiple projects and campaigns in a timely manner
  • Experience compiling and analyzing insights from campaign performance reports in order to troubleshoot campaigns as needed
  • Strong proficiency with Microsoft Excel and PowerPoint; ability to quickly learn productivity software application tools
  • Seeks out partnerships across the organization to test new ideas and grow the business
  • Exceptional organizational, relationship-building, and communication (written and verbal) skills
  • Self-motivated starter who thrives in a fast-paced environment
  • Ability to cultivate sales and client relationships

NICE-TO-HAVES

  • Bachelor’s degree with a focus in media, advertising or other meaningful experience
  • Familiarity with Advertising Research and Verification vendors like Nielsen, ComScore, Moat, Integral Ad Science, Millard Brown, etc.
  • Coursework in Business Administration, Media, Advertising, or Marketing
  • Strong interest in the digital media, advertising, and emerging technology industries
  • Working familiarity with a broad range of business functions, including ad sales, creative services, revenue operations, inventory planning, and yield optimization
  • Knowledge of industry ad categories, various modes of online ad sales channels and ability to translate those customer requirements into technical/operational solutions.
  • Experience working with Google Ad Manager, Operative, and/or the Magnite SSP preferred, but not required

DISNEYADSALES

Our Hiring Process

  • Explore life at Hulu

    Thanks for stopping by to get an inside scoop on our products and culture. Once you get a taste of the Hulu way of life, take some time to browse our open jobs to see where your expertise, interests, and experience align! We are so excited to see what you bring to the table.

  • Up next on your journey

    You applied to one of our roles and it looks like you might be a fit. As a next step, prepare to discuss your background, goals, and aspirations with a recruiter or team member.
    They will also be ready to answer all of your questions about Hulu and the role. If you aren't a fit this time, keep an eye on our open roles for the next opportunity that might be a match.

  • Meet the team

    Log on and meet the team virtually. With Hulu focused on keeping candidates and employees safe, we are conducting all interviews through video conferencing technology, and we are leveraging digital collaborative tools to ensure the experience is thorough and positive.
    The video interview is typically the final stage of the process and your chance to leave a lasting impression through your enthusiasm, preparation, abilities, and resume.

Just like the best ensemble casts of our favorite shows,
Hulu embraces diversity and is proud to be an Equal Opportunity Employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, in accordance with applicable federal, state, and local law. Hulu is committed to providing reasonable accommodations to applicants if needed during the interview process.

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