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Senior Attribution Research Manager

Full-Time at Hulu Santa Monica, Hulu New York

On-demand is in-demand

Today, viewers want their TV on their terms and are turning to Hulu in record numbers — with America's advertisers right behind them. From choice-based ad viewing to content integration ads, Hulu is ushering in the future of advertising, and we'll look to you and your ideas to keep us out front. You'll work with and build relationships with major clients as they turn to you for innovations, services, and solutions they can’t get anywhere else. And you'll enjoy it all in a refreshing sales culture dedicated to growing talent, teamwork, innovation, and collaboration.

Brandon Hulu New York Brandon
The diversity of our original content and the talent behind it truly reflects that of the nation. We are one of only a handful of platforms that can say that.

The part you’ll play and
preparation for your role.

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

SUMMARY

Our Advertising Sales Research Team is seeking a passionate person to help build the future of television and innovate in the advertising and measurement space. The Ad Sales Research Sr. Manager will lead projects and analyses to demonstrate the effectiveness of Hulu as an advertising platform that drives measurable results for our clients. The successful candidate will work directly with the sales team to understand client measurement needs and challenges and manage our data partners and vendors to execute ROI measurement and downstream behavior of the Disney audience. If you’re the kind of person who obsesses over details, thrives in a collaborative environment and jumps at the opportunity to tackle new challenges, this may be the role for you!

WHAT YOU'LL DO

  • Leverage proprietary and 3rd party data to create and present analyses for internal and external clients to tell the story of Disney’s effectiveness to the marketplace and clients
  • Will have a desire for working with advising clients directly; will be able to present and explain new concepts to internal and external clients
  • Working with a variety of vendors and data providers, design research that directly attributes consumer purchase behavior to exposure to ads on Disney properties (including: Hulu, ABC, Freeform, ESPN, Disney Channel, etc.)
  • Utilize internal data and 3rd party vendors to develop products to take to market that will help measure clients’ ROI and business outcomes beyond building awareness and intent
  • Support junior members of the team in execution and management of custom research studies
  • Develop comprehensive turnkey research products that will deliver key performance metrics to current and potential clients
  • In partnership with the Data & Operations teams, onboard and create Disney POVs on third party data providers to guide decisions on partnerships and engagements
  • Work with Product team and outside vendors to develop and manage analyses demonstrating how advertising on Disney drives client-specific KPIs
  • Develop case studies from ongoing and completed analyses
  • Position Disney as an inspiring leader in innovative research by scoping custom analyses that align with Disney data strategy

WHAT TO BRING

  • 6+ years of Experience in digital, digital video/TV, or media-focused data businesses
  • BA/BS is communications, data analytics, social sciences or related field required
  • Graduate degree desired
  • Experience with, and a strong understanding of methodology, data and systems for matching data sets to demonstrate performance-based response to advertising
  • Solid understanding of attribution/ROI control/exposed methodologies including location based, tune-in and 1st and 3rd party data matching
  • Expertise in measurement theory and research design
  • Must have a comprehensive understanding of the media business
  • Must have excellent presentation and writing skills
  • Experience with attribution/ ROI or data providers is a plus
  • Must be a great teammate with the ability to build relationships with both internal and external clients

DISNEYADSALES

Our Hiring Process

  • Explore life at Hulu

    Thanks for stopping by to get an inside scoop on our products and culture. Once you get a taste of the Hulu way of life, take some time to browse our open jobs to see where your expertise, interests, and experience align! We are so excited to see what you bring to the table.

  • Up next on your journey

    You applied to one of our roles and it looks like you might be a fit. As a next step, prepare to discuss your background, goals, and aspirations with a recruiter or team member.
    They will also be ready to answer all of your questions about Hulu and the role. If you aren't a fit this time, keep an eye on our open roles for the next opportunity that might be a match.

  • Meet the team

    Log on and meet the team virtually. With Hulu focused on keeping candidates and employees safe, we are conducting all interviews through video conferencing technology, and we are leveraging digital collaborative tools to ensure the experience is thorough and positive.
    The video interview is typically the final stage of the process and your chance to leave a lasting impression through your enthusiasm, preparation, abilities, and resume.

Just like the best ensemble casts of our favorite shows,
Hulu embraces diversity and is proud to be an Equal Opportunity Employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, in accordance with applicable federal, state, and local law. Hulu is committed to providing reasonable accommodations to applicants if needed during the interview process.

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