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Senior E&R Campaign Analytics Manager

Full-Time at Hulu Santa Monica Req ID: P003778-R0009884

Building Brand Love

Hulu is a major player and trailblazing innovator in entertainment. And our Marketing and PR professionals are out front at every step, working with our business leaders, key decision makers, and every Hulu department to put us in the best position to win. As our brand, subscriber base, and exclusive content library continue to grow at record pace, so does our need for incredibly creative thinkers and strategists. Join us and help spread the word, build our brand, and redefine TV.

Brandon Hulu New York Brandon
The diversity of our original content and the talent behind it truly reflects that of the nation. We are one of only a handful of platforms that can say that.

The part you’ll play and
preparation for your role.

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.


As a Senior Engagement & Retention Campaign Analytics Manager, you will be responsible for regular performance monitoring, reporting, and testing to generate data driven insights that optimize Hulu’s CRM (Email, Push, and Digital) efforts. You will draw on your wealth of experience and your knowledge of marketing operations and insights to optimize how we communicate with our users and keep them engaged with Hulu content. In this role you will work hand in hand with the CRM, CLM, and Product teams to facilitate campaign operations, reporting and testing from inception to robust post campaign analysis. You will be responsible for ensuring we’re targeting the right users, tracking them across channels/tactics, and deriving insights to improve strategy and socialize findings. The right person for this role has analytical abilities (have proficiency in Excel, SQL, Tableau), strong statistical knowledge, deliver impactful insights and can work independently.

  • Work autonomously under the guidance of the E&R Analytics Manager to plan campaign analytical set up, produce and manage campaign lists, and reduce friction between campaign inception and execution
  • Conduct A/B (and multivariate) tests to identify tactics that drive successful marketing campaigns with an emphasis on understanding why a tactic worked to encourage reproducibility
  • Assist with pre campaign launch analyses, strategy, and test design
  • Lead post reporting and analysis for adhoc and triggered campaigns (Email, Push, Digital, and multi-channel campaigns)
  • Forecast subscriber growth metrics based on past campaign performance and upcoming campaign strategies
  • Use campaign management tools, SQL, R, and visualization tools to segment and analyze audiences for CRM campaigns.
  • Develop thorough analyses using various statistical methods while working collaboratively with business partners to identify high-impact opportunities related to campaign targeting
  • Aid in development of campaign planning items including: development of performance forecasts, defining key success metrics, setting a reporting schedule, and creating report templates.
  • Research and apply appropriate methods for new analyses depending on request
  • Translate data into impactful insights – make recommendations to team members that increase customer retention, reactivate dormant users, and drive revenue
  • Continuously optimize and communicate critical channel and business performance metrics
  • Conduct reproducible data analyses and insightful visualizations that help tell a story
  • Ad-hoc analyses that may fall outside of day-to-day responsibilities
  • 5+ years experience as an Analyst
  • Have a record of successful study design, testing, and reporting
  • Advanced knowledge of testing: Sizing opportunities, understanding limitations, properly interpreting results.
  • Excellent SQL skills for complex querying, analysis, performance optimization, and persisting data
  • Familiarity and comfort with data science programming languages like R, SAS, and Python
  • Experience working in a “big-data” environment (Hadoop, Hive, Presto, BigQuery, Snowflake, Redshift, etc.)
  • Ability to understand a business problem and translate it into an analytically tractable question
  • Ability to tell a story with data both verbally and visually with presentation/slideshow software
  • Understanding of data warehousing concepts, design, modeling and data engineering
  • An open mind to pick up new analytical techniques as required
  • Intense curiosity, high intellectual and analytical horsepower, passionate pursuit of analytics driven insights
  • Ability to learn and be scrappy

Our Hiring Process

  • Explore life at Hulu

    Thanks for stopping by to get an inside scoop on our products and culture. Once you get a taste of the Hulu way of life, take some time to browse our open jobs to see where your expertise, interests, and experience align! We are so excited to see what you bring to the table.

  • Up next on your journey

    You applied to one of our roles and it looks like you might be a fit. As a next step, prepare to discuss your background, goals, and aspirations with a recruiter or team member.
    They will also be ready to answer all of your questions about Hulu and the role. If you aren't a fit this time, keep an eye on our open roles for the next opportunity that might be a match.

  • Meet the team

    Log on and meet the team virtually. With Hulu focused on keeping candidates and employees safe, we are conducting all interviews through video conferencing technology, and we are leveraging digital collaborative tools to ensure the experience is thorough and positive.
    The video interview is typically the final stage of the process and your chance to leave a lasting impression through your enthusiasm, preparation, abilities, and resume.

Just like the best ensemble casts of our favorite shows,
Hulu embraces diversity and is proud to be an Equal Opportunity Employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, in accordance with applicable federal, state, and local law. Hulu is committed to providing reasonable accommodations to applicants if needed during the interview process.

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