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Senior Licensed Film Marketing Manager

Full-Time at Hulu Santa Monica

Building Brand Love

Hulu is a major player and trailblazing innovator in entertainment. And our Marketing and PR professionals are out front at every step, working with our business leaders, key decision makers, and every Hulu department to put us in the best position to win. As our brand, subscriber base, and exclusive content library continue to grow at record pace, so does our need for incredibly creative thinkers and strategists. Join us and help spread the word, build our brand, and redefine TV.

Brandon Hulu New York Brandon
The diversity of our original content and the talent behind it truly reflects that of the nation. We are one of only a handful of platforms that can say that.

The part you’ll play and
preparation for your role.

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

SUMMARY

Hulu’s Marketing team is seeking a Senior Licensed Film Marketing Manager who will be an exceptional addition to our Brand and Live & Licensed Marketing team. As a Senior Licensed Film Marketing Manager at Hulu, you will be responsible for leading the development and execution of campaigns to support the launch (awareness) and viewership (engagement) of Hulu’s growing slate of acclaimed licensed films. As part of the role, you will also work in partnership with multiple teams to develop a longer term marketing vision and message for film and Hulu’s singular film offering. You will bring a strong understanding in and passion for streaming entertainment and experience working closely with studio partners and developing creative campaigns. This role is for an innovative and outside-the-box marketing leader who is interested in ways to differentiate and grow Hulu in the competitive landscape, and a superb partner manager. You are highly organized, self-motivated, disciplined and able to work effectively cross-departmentally to understand key players, communicate effectively and gain consensus.

WHAT YOU'LL DO
  • Develop strategic plan for Hulu’s Non-Original Film catalog and execute marketing plans for single and multi-title campaigns from our studio partners to drive awareness, new subscribers and engagement of specific film titles and genres.
  • Work closely with specific content marketing teams to align Non-Original film titles around Original film launches and create a cohesive narrative around Hulu’s film offering
  • Serve as primary point of contact for licensed content film partners; work with partners to develop and execute creative strategy for title campaigns
  • Manage relationships with cross-functional teams to execute campaigns; in particular, coordinate in lockstep with other marketing functions, including Email marketing, Social, Creative, Media and PR to ensure campaigns align with overall initiatives and timelines
  • Work cross-functionally with key stakeholders including Content, Finance, Research, DNA and more to determine consumer and business impact of above licensed content campaigns and initiatives
  • Serve as an internal film subject matter expert
WHAT TO BRING
  • 6-10 years of relevant experience in marketing with a proven history of executing title-based marketing campaigns and developing new processes and strategies that drive marketing success
  • A passion for storytelling and marketing
  • Excellent partner management skills
  • Strong analytical and reporting capabilities
  • Experience managing creative development and demanding creative excellence
  • Exceptional communication skills and a true cross-functional collaborator
  • Highly skilled in PowerPoint and Excel
  • Superb work ethic and positive attitude and ambition
  • A sincere love for television and film and desire to change the status quo
NICE-TO-HAVES
  • MBA preferable

Our Hiring Process

  • Explore life at Hulu

    Thanks for stopping by to get an inside scoop on our products and culture. Once you get a taste of the Hulu way of life, take some time to browse our open jobs to see where your expertise, interests, and experience align! We are so excited to see what you bring to the table.

  • Up next on your journey

    You applied to one of our roles and it looks like you might be a fit. As a next step, prepare to discuss your background, goals, and aspirations with a recruiter or team member.
    They will also be ready to answer all of your questions about Hulu and the role. If you aren't a fit this time, keep an eye on our open roles for the next opportunity that might be a match.

  • Meet the team

    Log on and meet the team virtually. With Hulu focused on keeping candidates and employees safe, we are conducting all interviews through video conferencing technology, and we are leveraging digital collaborative tools to ensure the experience is thorough and positive.
    The video interview is typically the final stage of the process and your chance to leave a lasting impression through your enthusiasm, preparation, abilities, and resume.

Just like the best ensemble casts of our favorite shows,
Hulu embraces diversity and is proud to be an Equal Opportunity Employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, in accordance with applicable federal, state, and local law. Hulu is committed to providing reasonable accommodations to applicants if needed during the interview process.

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