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Senior Manager - Originals Social (Hulu)

Full Time at Hulu Santa Monica Req ID: 871021BR

Building Brand Love

Hulu is a major player and trailblazing innovator in entertainment. And our Marketing and PR professionals are out front at every step, working with our business leaders, key decision makers, and every Hulu department to put us in the best position to win. As our brand, subscriber base, and exclusive content library continue to grow at record pace, so does our need for incredibly creative thinkers and strategists. Join us and help spread the word, build our brand, and redefine TV.

Brandon Hulu New York Brandon
The diversity of our original content and the talent behind it truly reflects that of the nation. We are one of only a handful of platforms that can say that.

The part you’ll play and
preparation for your role.

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

Summary

Hulu's marketing team is seeking a Senior Manager, Originals Social who will be an exceptional leader within our growing team. As a Senior Manager, Originals Social at Hulu, you will lead the social efforts for our Hulu Original titles, working closely with the Originals Marketing, Publicity and Creative departments. This role requires someone with ample social experience in the entertainment industry and a proven track record for delivering results on large scale social media campaigns. The successful candidate will be open and flexible, collaborative, and always be willing to go above and beyond what is expected.

What You'll Do:

  • Report to the Head of Originals Social.
  • Be a leader within the Originals social team, guiding the social efforts for tentpole campaigns and cementing processes and operations to make the team more efficient/effective.
  • Be a cross-functional teammate who engages, listens and collaborates with internal teams on Hulu’s overall Originals marketing strategy.
  • Develop strong working relationships with talent, reps, and studio partners, acting as a central hub for social-related talent questions and issues.
  • Be an inspiring peer and help develop out of the box and first-to-market experiences, activations, and content that will drive social conversations and increase sentiment.
  • Work to clear a path to help bring these first of its kind experiences to life.
  • Work closely with the Hulu media team to ensure that creative and media investments are aligned and effective.
  • Drive the organic and paid social content strategy to foster deeper conversation and earned media around Hulu Originals.
  • Analyze performance metrics regularly, making necessary recommendations for improvement.
  • Help redefine the goals of social across channels and shows, working to evolve and grow our approach to be best in class.
  • Collaborate with the team of social media marketers to pursue and deliver excellence.
  • Coordinate and develop social standard methodologies, strategies and approach with other departments who utilize social accounts, platforms and strategies to achieve their business objectives.

Basic qualifications:

  • 8+ years of professional experience in social media, digital marketing at a network or studio.
  • Experience managing direct reports.
  • Strong interpersonal skills, and collaborative working style – ability to inspire, motivate and lead cross-functional teams to achieve goals.
  • Ambitious record of developing and executing successful large-scale campaigns/initiatives using data and metrics to measure impact and determine necessary pivots.
  • Experience managing external agencies/partners/talent without oversight.
  • Proven results building a social following across a variety of channels and using social to drive activation and sales/subscriptions.
  • A proven and deep understanding of the entertainment social media landscape, platform standard methodologies and consumers’ (social) media behaviors.
  • Proficiency in social media management publishing and engagement standard methodologies.
  • Experience presenting campaigns and delivering results to external talent and stakeholders as well as internal c-suite executives.

Preferred Qualifications:

  • Direct paid social experience.

This position is with ABC, Inc., which is part of a business segment we call Hulu.

Our Hiring Process

  • Explore life at Hulu

    Thanks for stopping by to get an inside scoop on our products and culture. Once you get a taste of the Hulu way of life, take some time to browse our open jobs to see where your expertise, interests, and experience align! We are so excited to see what you bring to the table.

  • Up next on your journey

    You applied to one of our roles and it looks like you might be a fit. As a next step, prepare to discuss your background, goals, and aspirations with a recruiter or team member.
    They will also be ready to answer all of your questions about Hulu and the role. If you aren't a fit this time, keep an eye on our open roles for the next opportunity that might be a match.

  • Meet the team

    Log on and meet the team virtually. With Hulu focused on keeping candidates and employees safe, we are conducting all interviews through video conferencing technology, and we are leveraging digital collaborative tools to ensure the experience is thorough and positive.
    The video interview is typically the final stage of the process and your chance to leave a lasting impression through your enthusiasm, preparation, abilities, and resume.

Just like the best ensemble casts of our favorite shows,
Hulu embraces diversity and is proud to be an Equal Opportunity Employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, in accordance with applicable federal, state, and local law. Hulu is committed to providing reasonable accommodations to applicants if needed during the interview process.

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