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Senior Multicultural Marketing Manager

Full-Time at Hulu Santa Monica

Building Brand Love

Hulu is a major player and trailblazing innovator in entertainment. And our Marketing and PR professionals are out front at every step, working with our business leaders, key decision makers, and every Hulu department to put us in the best position to win. As our brand, subscriber base, and exclusive content library continue to grow at record pace, so does our need for incredibly creative thinkers and strategists. Join us and help spread the word, build our brand, and redefine TV.

Brandon Hulu New York Brandon
The diversity of our original content and the talent behind it truly reflects that of the nation. We are one of only a handful of platforms that can say that.

The part you’ll play and
preparation for your role.

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

SUMMARY

The Senior Multicultural Marketing Manager will be a key leader and contributor to the Brand, Live and Licensed Marketing team. Specifically, the role will be responsible for a variety of initiatives including leading cross-functional teams in the development of best in class marketing campaigns that drive awareness, subscriptions and engagement among Multicultural audiences. This seasoned marketer would lead Hulu’s marketing campaigns targeting these specific audiences in close alignment with our Brand Team, work cross functionally with Content Marketing on relevant content campaigns and partner broadly across On-channel programming, PR, Social, Growth, to develop alignment around these consumer targeted promotions. You will bring a strong background in tailoring culturally specific but broad content marketing campaigns, business track record of strategic acumen, campaign management and execution and are an innovative and outside-the-box marketing strategist who is interested in ways to differentiate and grow Hulu in the competitive landscape, and in particular with the target audiences. You are highly organized, self-motivated, focused and able to work effectively cross-departmentally to understand key players, communicate effectively and gain agreement.

WHAT YOU'LL DO
  • Develop and execute marketing plans for cultural tentpoles, pro-social and content campaigns that specifically target Multicultural audiences and prioritize efforts around specific audiences to develop campaigns that will aim to grow awareness, subscriptions, content engagement, or other related metrics.
  • Provide thought leadership and provide perspective on embedding an inclusive and culturally relevant approach to cross company marketing initiatives including authentic representation, storytelling and language
  • Manage relationships with cross-functional teams and across the entire Disney Enterprise to execute campaigns; in particular, coordinate in lockstep with other marketing functions, including Email marketing, Social, Creative, Media and PR to ensure smooth execution and that campaigns align with overall initiatives and timelines
  • Working cross functionally with key partners on teams including Content Acquisition, Product Marketing, Finance, DNA, to ensure that Marketing POV on targeting, and to determine consumer and business impact of above campaigns and initiatives
  • Identify new audiences and areas of focus for existing identified audiences and work cross functionally to determine business opportunity and subsequent marketing tactics
  • Provide thought leadership on standard methodologies in Multicultural Marketing
  • Work with outside partners including talent, agencies, influencers, studios, production companies and more
  • Additional support as needed
WHAT TO BRING
  • 7-10 years of relevant experience in marketing to specific audience groups, proven history of executing content marketing campaigns and developing new processes and strategies that drive marketing campaign success
  • A passion for storytelling and marketing
  • Strong listening skills and the ability to authentically reflect the needs of specific audiences
  • Ability to think equal parts strategically, analytically and creatively and use research based and cultural insights
  • Strong analytical and reporting capabilities
  • Experience managing creative development and demanding creative excellence
  • Exceptional communication skills and a true cross-functional collaborator
  • Highly skilled in PowerPoint and Excel
  • Superb work ethic and positive, can-do attitude
  • A love for television and film and desire to change the status quo
NICE-TO-HAVES
  • MBA preferable
  • Consulting experience

Our Hiring Process

  • Explore life at Hulu

    Thanks for stopping by to get an inside scoop on our products and culture. Once you get a taste of the Hulu way of life, take some time to browse our open jobs to see where your expertise, interests, and experience align! We are so excited to see what you bring to the table.

  • Up next on your journey

    You applied to one of our roles and it looks like you might be a fit. As a next step, prepare to discuss your background, goals, and aspirations with a recruiter or team member.
    They will also be ready to answer all of your questions about Hulu and the role. If you aren't a fit this time, keep an eye on our open roles for the next opportunity that might be a match.

  • Meet the team

    Log on and meet the team virtually. With Hulu focused on keeping candidates and employees safe, we are conducting all interviews through video conferencing technology, and we are leveraging digital collaborative tools to ensure the experience is thorough and positive.
    The video interview is typically the final stage of the process and your chance to leave a lasting impression through your enthusiasm, preparation, abilities, and resume.

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