Skip to main content

Hulu Jobs Home

Life at Hulu

Roles at Hulu

Intern at Hulu



Senior Product Manager - Strategic Programming & Engagement

Full-Time at Hulu Santa Monica Req ID: P001341-R0009555

The part you’ll play and
preparation for your role.

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.


Hulu’s Strategic Programming & Engagement (SP&E) Product team is responsible for driving engagement and acquisition by using our product capabilities to program and deliver the best user experience for each of our 40M+ viewers. The SP&E team ensures that we optimally mix content curation with personalization, all using the right presentation and in the right context. Our ultimate goal is a functional programming strategy that is in seamless harmony across our subscriber base as well as all of our partner teams at Hulu. In other words, we succeed when we simultaneously make our viewers happy while also meeting myriad business goals and objectives. We are seeking a Senior Product Manager who will own and drive a segment of our programming strategy while partnering across the company to drive consensus and alignment, build new capabilities, and continuously test and iterate.

With proven experience digging into data and analytics, our ideal candidate will wish there were more hours in the day to test out their next hypothesis. The right person for this role understands that programming is not a zero-sum game, even though sometimes it may seem that way. In turn, you must be able to navigate strong personalities and opinions with compassion and collaboration. You will be partnering across many levels within the organization, and as such, your ability to communicate and influence effectively is absolutely necessary.


  • Own and drive a critical new segment of our programming strategy, starting from scratch
  • Work directly with Hulu’s Programming Steering Committee to develop, enhance, and evaluate elements of the strategy as they progress from concept to production
  • Partner closely with Content Programming leadership to document and distill content programming use cases into new product requirements
  • Collaborate with Product Managers in our Consumer Experiment Management and Personalization teams to define product requirements and drive your roadmap priorities through their constituent teams and workstreams
  • Leverage analytics and insights to propose and implement effective programming optimizations
  • Collect and synthesize top-level engagement metrics and regularly present and share with the wider Hulu Product team


  • A minimum of 5 years experience in product management or 5+ years experience driving strategy for digital media/streaming businesses
  • A demonstrated passion for analytics and a willingness to dive really deep into the data
  • A consistent track record of delivering product features and optimizations that drive engagement
  • Experience with user segmentation and cohort analysis
  • A strategic mind, always with a view further out than anyone else in the room
  • A tried ability to find creative compromises in challenging circumstances
  • A history of establishing and maintaining successful cross-functional relationships
  • Excellent communication and presentation abilities
  • A sense of humor


  • M.B.A. or Masters Degree in a relevant field

Our Hiring Process

  • Explore life at Hulu

    Thanks for stopping by to get an inside scoop on our products and culture. Once you get a taste of the Hulu way of life, take some time to browse our open jobs to see where your expertise, interests, and experience align! We are so excited to see what you bring to the table.

  • Up next on your journey

    You applied to one of our roles and it looks like you might be a fit. As a next step, prepare to discuss your background, goals, and aspirations with a recruiter or team member.
    They will also be ready to answer all of your questions about Hulu and the role. If you aren't a fit this time, keep an eye on our open roles for the next opportunity that might be a match.

  • Meet the team

    Log on and meet the team virtually. With Hulu focused on keeping candidates and employees safe, we are conducting all interviews through video conferencing technology, and we are leveraging digital collaborative tools to ensure the experience is thorough and positive.
    The video interview is typically the final stage of the process and your chance to leave a lasting impression through your enthusiasm, preparation, abilities, and resume.

Just like the best ensemble casts of our favorite shows,
Hulu embraces diversity and is proud to be an Equal Opportunity Employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, in accordance with applicable federal, state, and local law. Hulu is committed to providing reasonable accommodations to applicants if needed during the interview process.

  • Great Place to Work  - 2019 Diversity
    Best Workplaces™ for Diversity


  • Great Place to Work - 2019 Best Workplaces Greater China
    Best Workplaces™ in Greater China


  • She Runs It. - 2020 Outstanding Company for Working Mothers
    She Runs It.® Outstanding Co. for Working Mothers


  • Great Place to Work - 2020 Best Workplaces Texas
    Best Workplaces™ in Texas


  • The Work Culture Honoree List - 2020
    The Work Culture Honoree List® by Cablefax


  • Asia's Best Workplaces - 2020
    Asia's Best Workplaces™


  • Best Workplaces in New York - 2020
    Best Workplaces™ in New York


  • Best Workplaces for Women - 2020
    Best Workplaces™ for Women


  • Best Workplaces for Millenials - 2020
    Best Workplaces™ for Millenials


  • Best Workplaces for Parents - 2020
    Best Workplaces™ for Parents


Join our talent network

Receive job alerts and updates.

Sign Up

Interested InSelect a job category from the list of options. Select a location from the list of options. Finally, click “Add” to create your job alert. If you don't see a job or location that fits right now, check back soon!

  • Product Management, Santa Monica, California, United StatesRemove

By uploading your resume, you are not submitting an application for employment.