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Senior Product Marketing Manager

Full-Time at Hulu Santa Monica

Building Brand Love

Hulu is a major player and trailblazing innovator in entertainment. And our Marketing and PR professionals are out front at every step, working with our business leaders, key decision makers, and every Hulu department to put us in the best position to win. As our brand, subscriber base, and exclusive content library continue to grow at record pace, so does our need for incredibly creative thinkers and strategists. Join us and help spread the word, build our brand, and redefine TV.

Brandon Hulu New York Brandon
The diversity of our original content and the talent behind it truly reflects that of the nation. We are one of only a handful of platforms that can say that.

The part you’ll play and
preparation for your role.

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.


Hulu’s Marketing team is seeking a(n) Senior Product Marketing Manager who will be an exceptional addition to our Engagement and Retention team. As a(n) Senior Product Marketing Manager at Hulu, you will help to deepen engagement with our existing subscribers by understanding and prioritizing user needs, launching new products/features to market, and developing impactful marketing campaigns. The right person for this role will possess a robust consumer marketing background, an intimate knowledge of user journeys, and an analytical approach to problem solving. If you are someone who is passionate about identifying creative ways to highlight, celebrate, and transform product experiences, then this is an excellent role for you.


  • Partner with Research and Analytics teams to identify, analyze, and evangelize user and market-wide opportunities
  • Lead the development and execution of go-to-market strategies for new features and product experiences; partner with (associate) PMM on campaign planning and program management
  • Develop and execute ongoing marketing engagement campaigns and experiments for assigned features and experiences
  • Collaborate with Product, Tech, Marketing and other key partners to ensure the broader team is aligned toward a viewer-centric product experience
  • Partner with analytics and finance teams to capture insights, build hypotheses, identify audiences, and unpack campaign performance
  • Own the messaging and positioning approach for new and existing features within your area/s of focus
  • Lead the channel-mix strategy and test plan for your campaigns
  • Collaborate with marketing channels and agency partners to deliver campaign assets


  • 6 - 8 years of consumer product marketing experience; familiar with engagement and retention marketing tactics
  • Excellent communication skills; proven success leading high-performing cross-functional programs/projects/teams
  • Strong understanding of product development lifecycles and processes
  • Familiar with consumer research processes and methodologies
  • Outstanding analytical skills
  • Entrepreneurial, creative, organized, and proactive


  • MBA in marketing or strategy
  • Familiarity with digital entertainment consumption trends


Our Hiring Process

  • Step 1

    Apply for a role through our career site, or through a referral, and complete any assessments required for the role. Make sure to browse through and our careers site to get an understanding of our product and culture.

  • Step 2

    If you’re a potential fit, a recruiter will reach out for an initial screen. They will want to learn more about you, your background, goals, and aspirations – and answer any questions you have about the position. You may also be asked to speak to the hiring manager for the role.

  • Step 3

    Come on in and meet the team in person. This is typically the final stage and your chance to leave a lasting impression through your enthusiasm, preparation, abilities, and resume. You may also be asked to present “pre-work” that shows how you would handle a specific challenge or scenario.

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  • Marketing and PR, Santa Monica, California, United StatesRemove

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