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Senior Social Media Manager

Full-Time at Hulu Santa Monica

Building Brand Love

Hulu is a major player and trailblazing innovator in entertainment. And our Marketing and PR professionals are out front at every step, working with our business leaders, key decision makers, and every Hulu department to put us in the best position to win. As our brand, subscriber base, and exclusive content library continue to grow at record pace, so does our need for incredibly creative thinkers and strategists. Join us and help spread the word, build our brand, and redefine TV.

Brandon Hulu New York Brandon
The diversity of our original content and the talent behind it truly reflects that of the nation. We are one of only a handful of platforms that can say that.

The part you’ll play and
preparation for your role.

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.


Hulu’s marketing creative team, GreenHouse, is seeking a Senior Social Media Manager who will be an outstanding leader within our growing Brand Social team. In this position, you will lead social across assigned Hulu verticals and titles, working closely with the Marketing, Publicity, and Creative departments. This role requires someone with social experience across kids, family & animation verticals. Additionally, a consistent record for delivering results on large scale campaigns. The successful candidate will be collaborative, innovative and always willing to go above and beyond what is expected!

The Senior Manager reports to the Director of Brand Social and is an authority, guiding the social efforts for campaigns and cementing processes and operations to make the team more efficient/effective. The ideal candidate will take BIG swings with ideas to build first-of-its-kind social content experiences!

What you'll do
  • Be a cross-functional teammate who engages, listens and collaborates with internal teams on Hulu’s overall marketing strategy.
  • Develop strong working relationships with studios, talent, and affiliate partners, acting as a central hub for social-related questions and issues.
  • Be an inspiring peer and help develop out of the box and first-to-market experiences, activations, and content that will drive social conversations and increase brand love.
  • Drive the organic and paid social content strategy to cultivate deeper conversation and earned media.
  • Analyze key performance metrics regularly, making vital recommendations for improvement.
  • Coordinate and develop social standard methodologies, strategies and approach with other departments who utilize social accounts, platforms and strategies to achieve their business objectives.
  • Be a key collaborator within a small but growing team, cementing processes and operations for efficiencies.
  • Use audience insights to strategically build communities and create fandom amongst Hulu’s social audience.
  • Collaborate with external agencies & platform partners to ensure Hulu continues to deliver outstanding content.
What to bring
  • 5+ years of social media marketing & strategy experience at a media/entertainment brand, network, studio or advertising agency. Preferably working on verticals that include: kids, family and/or animated content.
  • A portfolio of work that showcases all the components of leading high impact social media campaigns including strategy, conceptualization, execution, monetization, establishing and reporting success metrics.
  • Strong interpersonal skills with the ability to encourage, empower and lead cross-functional teams to achieve goals.
  • Experience leading external agencies/partners/talent without oversight.
  • Proven results building a social following across a variety of channels and using social to drive activation and sales/subscriptions.
  • Experience delivering campaign presentations and recaps to external talent and partners as well as internal senior executives.
  • A passion for social media and deeply familiar with online behaviors and how to communicate across the various platforms in the cultural zeitgeist.
  • Outstanding verbal communication skills.
  • Strong ability to make sound copy decisions using intuition and data.
  • Excellent time management, organization and prioritization skills that enable you to deliver against accelerated timelines.
  • A natural self-starter who can get things done and proactively make suggestions on doing things better.
  • Experience using publishing and measurement software: Sprinklr, Dash Hudson, Netbase, ListenFirst, CrowdTangle, Tubular, Helixa, Kantar.
  • Interest in storytelling and technology.
  • Understanding of standards for disabled audiences.
  • Experience with paid social.

Our Hiring Process

  • Explore life at Hulu

    Thanks for stopping by to get an inside scoop on our products and culture. Once you get a taste of the Hulu way of life, take some time to browse our open jobs to see where your expertise, interests, and experience align! We are so excited to see what you bring to the table.

  • Up next on your journey

    You applied to one of our roles and it looks like you might be a fit. As a next step, prepare to discuss your background, goals, and aspirations with a recruiter or team member.
    They will also be ready to answer all of your questions about Hulu and the role. If you aren't a fit this time, keep an eye on our open roles for the next opportunity that might be a match.

  • Meet the team

    Log on and meet the team virtually. With Hulu focused on keeping candidates and employees safe, we are conducting all interviews through video conferencing technology, and we are leveraging digital collaborative tools to ensure the experience is thorough and positive.
    The video interview is typically the final stage of the process and your chance to leave a lasting impression through your enthusiasm, preparation, abilities, and resume.

Just like the best ensemble casts of our favorite shows,
Hulu embraces diversity and is proud to be an Equal Opportunity Employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, in accordance with applicable federal, state, and local law. Hulu is committed to providing reasonable accommodations to applicants if needed during the interview process.

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