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Strategic Marketing Manager

Full-Time at Hulu Santa Monica

On-demand is in-demand

Today, viewers want their TV on their terms and are turning to Hulu in record numbers — with America's advertisers right behind them. From choice-based ad viewing to content integration ads, Hulu is ushering in the future of advertising, and we'll look to you and your ideas to keep us out front. You'll work with and build relationships with major clients as they turn to you for innovations, services, and solutions they can’t get anywhere else. And you'll enjoy it all in a refreshing sales culture dedicated to growing talent, teamwork, innovation, and collaboration.

Brandon Hulu New York Brandon
The diversity of our original content and the talent behind it truly reflects that of the nation. We are one of only a handful of platforms that can say that.

The part you’ll play and
preparation for your role.

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

SUMMARY

Hulu’s Streaming Solutions team is seeking a Manager, Strategic Marketing who will be an exceptional addition to our team. As a member of the Strategic Marketing group within Streaming Solutions, you will join a dynamic team that is responsible for building best-in-class advertising solutions and proactive sponsorship opportunities for partners based on Hulu’s suite of content. We’re looking for someone who is interested in helping advertising partners drive ROI through integrated marketing opportunities that leverage Hulu’s data insights, product capabilities, content library and marketing initiatives. The right person for this role is comfortable pairing storytelling skills with strategic thinking and is capable of speaking many languages, from sales and media to creative development and project management.

This role requires the ability to thrive within a fast-paced environment and manage multiple tasks at a time. We seek a naturally inquisitive, self-motivated individual who is enthusiastic about being part of a team that is challenging the norm and redefining TV. This individual must have a keen attention to detail and excellent communication skills, as this role will develop and drive projects forward proactively while working with many disciplines across the Hulu and Disney organization, including but not limited to Research, Analytics, Pricing and Planning, Brand Marketing, Content Marketing, Product Marketing, Sales and Legal.

This person should also have experience in developing and packaging media opportunities and knows their way around a media plan. If you are someone who knows how to craft and package opportunities for clients and is equipped to balance the integrity of the Hulu brand and advertisers’ needs while building innovative solutions, all with a roll-up-your-sleeves entrepreneurial spirit, this is a great role for you.

WHAT YOU’LL DO

  • Report into the Senior Manager and advance Streaming Solutions’ efforts by developing best-in-class opportunities for brands by strategically monetizing marketing campaigns and initiatives
  • Manage proactive development, pricing and packaging of turnkey and custom opportunities for advertisers and build corresponding materials to drive excitement in the marketplace
  • Develop market-leading ad sales opportunities tied to Hulu content, audience insights and ad product capabilities by collaborating with and influencing multiple internal stakeholders
  • Contribute to high-level proactive pitches and RFP responses, requiring extensive cross-functional collaboration
  • Maintain an understanding of how to best utilize our ad products in packages
  • Advocate for ad sales and the importance of advertising solutions development with partner groups to increase revenue

WHAT TO BRING

  • Bachelor’s degree required
  • 5-7 years of experience in integrated marketing across a variety of industries from studio, publisher, network, or agency
  • Creative thinking paired with a research and data-driven mindset that informs insights for sponsorship development
  • Understanding of sponsorships, media plan development and experience supporting an ad sales organization
  • Ability to create crisp market-facing collateral and keen attention to detail
  • A holistic perspective of our industry, utilizing point of view of sales and internal marketing stakeholders, to best serve brand partners, our viewers, and revenue streams
  • Background in both linear and digital advertising
  • Excellent written, communication and presentation skills

Our Hiring Process

  • Explore life at Hulu

    Thanks for stopping by to get an inside scoop on our products and culture. Once you get a taste of the Hulu way of life, take some time to browse our open jobs to see where your expertise, interests, and experience align! We are so excited to see what you bring to the table.

  • Up next on your journey

    You applied to one of our roles and it looks like you might be a fit. As a next step, prepare to discuss your background, goals, and aspirations with a recruiter or team member.
    They will also be ready to answer all of your questions about Hulu and the role. If you aren't a fit this time, keep an eye on our open roles for the next opportunity that might be a match.

  • Meet the team

    Log on and meet the team virtually. With Hulu focused on keeping candidates and employees safe, we are conducting all interviews through video conferencing technology, and we are leveraging digital collaborative tools to ensure the experience is thorough and positive.
    The video interview is typically the final stage of the process and your chance to leave a lasting impression through your enthusiasm, preparation, abilities, and resume.

Just like the best ensemble casts of our favorite shows,
Hulu embraces diversity and is proud to be an Equal Opportunity Employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, in accordance with applicable federal, state, and local law. Hulu is committed to providing reasonable accommodations to applicants if needed during the interview process.

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