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Team Lead, CRM

Full-Time at Hulu Santa Monica Req ID: P001723-R0010415

Building Brand Love

Hulu is a major player and trailblazing innovator in entertainment. And our Marketing and PR professionals are out front at every step, working with our business leaders, key decision makers, and every Hulu department to put us in the best position to win. As our brand, subscriber base, and exclusive content library continue to grow at record pace, so does our need for incredibly creative thinkers and strategists. Join us and help spread the word, build our brand, and redefine TV.

Brandon Hulu New York Brandon
The diversity of our original content and the talent behind it truly reflects that of the nation. We are one of only a handful of platforms that can say that.

The part you’ll play and
preparation for your role.

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

SUMMARY

Hulu's Channel Marketing team is seeking a B2C marketer who will be an outstanding addition to our CRM team. As a B2C Marketing Campaign Manager at Hulu, you will help execute, test, and report findings on both ad-hoc and automated trigger-based email and push marketing programs for the engagement, retention, and reacquisition programs. You will also have the opportunity to work closely with a number of teams to execute a variety of marketing campaigns focused around using data to drive personalization and value for Hulu's subscribers. You're the right person for this role if you're a hard-working self-starter with impeccable project management skills and can thrive in an environment that requires technical knowledge and attention to detail. This is the perfect role for someone who loves to roll up their sleeves, work in a collaborative team environment, and is passionate about email marketing.

WHAT YOU'LL DO

  • Help lead the CRM Marketing team to develop and evolve the overall e-mail and push B2C marketing strategy to ensure alignment with Hulu’s business objectives, goals, and priorities.
  • Email, push and in-app campaign production: creation, planning, scheduling, executing, testing and optimization of B2C campaigns.
  • Build customer segments and execute automated and triggered campaigns as well as customer journeys within the ESP.
  • Hyper-target subscribers with relevant content to ensure a positive experience for users engaging with Hulu's products.
  • Delivery of email and push campaigns with a focus on detailed technical execution involving approvals and reviewing campaigns for quality assurance prior to deployment.
  • Optimize the email and push program through continual testing of creative, copy, timing, offers, targeting, and more.
  • Coordinate work activities with internal and external partners in order to launch campaigns in a timely and consistent manner.
  • Run daily/weekly/monthly reporting on all of your email and push marketing activities.
  • Find opportunities to improve the effectiveness of email and push B2C marketing programs.

WHAT TO BRING

  • 5+ years experience in email and/or push marketing, preferably B2C and in an online subscription business.
  • Experience leading a team and managing direct reports. Being able to empower others and get results through motivation of others.
  • Experience with ExactTarget/Salesforce Marketing Cloud, or other enterprise level ESPs.
  • Extensive email and/or push deployment experience and understanding of QA processes.
  • Knowledge of HTML/CSS coding for email, and familiarity with responsive design.
  • Knowledge of email and push standard methodologies and deliverability.
  • Superior project management skills and attention to detail.
  • Ability to provide strategic recommendations motivated by data.
  • Excellent teammate with the ability to bring creative ideas to the organization.
  • Excellent verbal, social, and written communication skills.
  • Ability to anticipate needs, innovate, and flourish in a fast-paced environment.
  • A positive attitude, ability to work with a team to drive projects to completion, and penchant for solving problems.
  • BA or BS Degree required.

NICE-TO-HAVES

  • Experience with Jira or other project management tools.
  • Experience with Tableau or other reporting tools.

This position is with Hulu, LLC which is part of a business segment we call Hulu.

Our Hiring Process

  • Explore life at Hulu

    Thanks for stopping by to get an inside scoop on our products and culture. Once you get a taste of the Hulu way of life, take some time to browse our open jobs to see where your expertise, interests, and experience align! We are so excited to see what you bring to the table.

  • Up next on your journey

    You applied to one of our roles and it looks like you might be a fit. As a next step, prepare to discuss your background, goals, and aspirations with a recruiter or team member.
    They will also be ready to answer all of your questions about Hulu and the role. If you aren't a fit this time, keep an eye on our open roles for the next opportunity that might be a match.

  • Meet the team

    Log on and meet the team virtually. With Hulu focused on keeping candidates and employees safe, we are conducting all interviews through video conferencing technology, and we are leveraging digital collaborative tools to ensure the experience is thorough and positive.
    The video interview is typically the final stage of the process and your chance to leave a lasting impression through your enthusiasm, preparation, abilities, and resume.

Just like the best ensemble casts of our favorite shows,
Hulu embraces diversity and is proud to be an Equal Opportunity Employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, in accordance with applicable federal, state, and local law. Hulu is committed to providing reasonable accommodations to applicants if needed during the interview process.

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